Does Silicon Valley need its own fashion week?

For every sartorially savvy guy or gal, there are exponentially more who amble along San Francisco’s streets or zip down highway 101 more concerned about algorithms and APIs than their shoes.

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The result: too many hoodies, oversized jeans and nondescript American Apparel tees — not to mention shower shoes — courtesy of whichever startup they toil at. HBO’s own Silicon Valleynails the fashion tone on its head; the show's characters dress like they rummaged through a garage sale.

Chris Lindland, founder of the week, wants to change that perception. From Tuesday through Thursday, the 42-year-old entrepreneur's startup, Betabrand, is hosting "Silicon Valley Fashion Week?" — yes, with a question mark — at a live music venue called The Chapel in San Francisco's Mission district.

Lindland, who teased the event as part-fashion show, part-TED talk, part-variety show, pointed out that San Francisco is already home to companies like Levis, Gap and North Face.

"So there's plenty of fashion" in the city, he says, despite what some people may think.

But don’t expect Lindland's event to resemble the annual extravaganzas seen in New York, Milan or Paris. This is Silicon Valley. No Anna Wintour sightings just yet.

Here are 3 things to look out for instead:

Drones. Lots of them.

Although Lindland expects well over 1,200 people to attend SV Fashion Week (the event is sold out!) — largely a mix of techies and press — most of the modeling will be done by drones. They've been supplied by Game of Drones, a team of civilian drone hobbyists who are in it largely for fun, not profit. The rest of the catwalking will be done by tech engineers who, Lindland contends, are considered "sexier than supermodels" in the Valley.

A different night, a different theme.

Lindland's version of Fashion Week is organized into three evenings — each night consisting of a one-hour show with a different theme. Tuesday's theme will focus on motion while Wednesday will highlight wearable tech. Thursday will be all about crowdfunded apparel.

And while traditional fashion shows usually highlight the wares of one designer, Lindland toldMashable each show this week will mix it up with a fusion of goods from different designers. Tonight, for example, expect some models on GenZe scooters with Zackees turn-signal gloves, helmets from Torch, and SOVO athletic vests, followed by a tongue-in-cheek runway segment dubbed "An Ode to Silicon Valley office fashion." (Self-explanatory, we think.)

Meanwhile, for Thursday's crowdfunded theme, keep an eye out for everyday wear from over 10 brands and designers, including photographer and musician Tomo Saito and Jessie Herzog, who gained some notoriety for creating a onesie business suit called "The Suitsy."

A lot of runway commentary

At any other Fashion Week, designers let the clothes speak for themselves, but that won't be the case here. Instead, Lindland said one or two designers will offer commentary while models walk the runway. On Wednesday evening, for instance, Pebble CEO Eric Migicovsky is one of the speakers expected to chat it up.

“We have no idea how it will go," Lindland acknowledged. "But there are so many brainy people involved that it will be fun, funny, thought-provoking, and, ultimately, fashionable."

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